Smokercraft Family Values

By Craig Ritchie, BoatingBusiness.ca, January 2012

To prosper in today’s boating business you need to give each customer exactly what they want. Here’s how one family business meets that challenge in a big-box world.

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Family First.

Today's Starcraft is a company run by the same family that started it all, back in 1903. Four generations of the Schrock family have dedicated themselves to leading the industry in quality and innovation with fun, versatile boats that are well within reach. There's a sense of pride at Starcraft that you won't find anywhere else. Pride in our boats and pride in backing them up. A commitment made from our family to yours.

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