Our Company

Family Values: Family First

Think back to 1903 for a moment. Before Americans drove cars, flew airplanes or had televisions. Here in the heartland, Starcraft built its first boat - and decades of innovation were born. Since then, we’ve designed and engineered countless industry-leading improvements to pleasure and fishing craft, all to help families build their own heritage on the water. Whether a Starcraft takes your family cruising, fishing, waterskiing or wakeboarding, one thing’s for sure. At the end of the day, it brings you closer together.

Today's Starcraft is a company run by the same family that started it all, back in 1903. Four generations of the Schrock family have dedicated themselves to leading the industry in quality and innovation with fun, versatile boats that are well within reach. There's a sense of pride at Starcraft that you won't find anywhere else. Pride in our boats and pride in backing them up. A commitment made from our family to yours.

Mission and Vision Statement

Our Mission Statement

BEST VALUE ON THE WATER
  -from our family to yours

Our Vision Statement

Our innovative team will provide high quality marine products at the best value to our loyal partners. By delivering outstanding customer service, we will create brand loyalty and a profitable worldwide business.